How Ambiguity Strangles Your Marketing Performance With Karen Martin

How Ambiguity Strangles Your Marketing Performance With Karen Martin What does â€Å"strategic ambiguity† mean? Marketers, politicians, and others use it all the time. It’s the art of making a claim using language that avoids specifics. So, you can be purposefully vague to derive personal and organizational benefit. On the other hand, it creates an environment at companies where employees try to avoid blame. Today, my guest is Karen Martin, president of TKMG and author of Clarity First. She describes how a pervasive lack of clarity strangles business performance and leadership on marketing teams. Definition of Clarity: State of something being easily and accurately understood; similar to transparency, but different from certainty Conveying and receiving information can cause ambiguity or clarity for employees and customers Primary reasons for lack of clarity all come down to fear Ramifications of lack of clarity: Takes time, builds frustration, and creates inefficiencies Five Ps for clarity: Purpose Priorities Process Performance Problem-solving Key Performance Indicators (KPIs): Visual of the marketing team’s health Profit is not your purpose; profit is the outcome of delivering high value to customers, and purpose is to solve a customer’s problem Are you a clarity avoider, pursuer, or blind? Take Karen’s Clarity First Quiz Where to start to focus on clarity: What do you do? What do you really do? Why does that product, and not something else, to solve a problem? Fearless Workplace: Multiple perspectives, but not a single understanding; feel comfortable having difficult conversations Links: TKMG Clarity First by Karen Martin Clarity First Quiz Clarity Webinars presented by Karen Martin The Outstanding Organization Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Karen Martin: â€Å"I discovered that there were several different primary reasons for the lack of clarity, but they all actually boil down to one thing, and that is fear.† â€Å"Limit how many things you’re working on at any given time. You’ll get more done per unit of time.† â€Å"Profit is an outcome. It’s an outcome of delivering high value to customers, and the purposeis to solve a customer’s problem.† â€Å"It’s more fun to come to work every day because you’re solving people’s problems in a profound way. It feels good.†

Heavy Water Facts

Heavy Water Facts Heavy water is deuterium monoxide or water in which one or more of the hydrogen atoms is a deuterium atom. Deuterium monoxide has the symbol D2O or 2H2O. It is sometimes referred to simply as deuterium oxide. Here are facts about heavy water, including its chemical and physical properties. Heavy Water Facts and Properties CAS number 7789-20-0 molecular formula 2H2O molar mass 20.0276 g/mol exact mass 20.023118178 g/mol appearance pale blue transparent liquid odor odorless density 1.107 gm/cm3 melting point 3.8C boiling point 101.4C molecular weight 20.0276 g/mol vapor pressure 16.4 mm Hg refractive index 1.328 viscosity at 25C 0.001095 Pa s specific heat of fusion 0.3096 kj/g Heavy Water Uses Heavy water is used as a neutron moderator in some nuclear reactors.Deuterium oxide is used in nuclear magnetic resonance (NMR) spectroscopy in aqueous solutions involving the study of a hydrogen nuclide.Deuterium oxide is used in organic chemistry to label hydrogen or to follow reactions involving water.Heavy water is often used instead of regular water in Fourier Transform Infrared Spectroscopy (FTIR) of proteins.Heavy water-moderated reactors are used to produce another isotope of hydrogen - tritium.Heavy water, made using deuterium and oxygen-18, is to test human and animal metabolic rates via the doubly labeled water test.Heavy water has been used in a neutrino detector. Radioactive Heavy Water? Many people assume heavy water is radioactive because it uses a heavier isotope of hydrogen, is used to moderate nuclear reactions, and is used in reactors to form tritium (which is radioactive). Pure heavy water is not radioactive. Commercial grade heavy water, much like ordinary tap water and any other natural water, is slightly radioactive because it contains trace amounts of tritiated water. This does not present any sort of radiation risk. Heavy water used as a nuclear power plant coolant contains significantly more tritium because neutron bombardment of the deuterium in heavy water sometimes forms tritium. Is Heavy Water Dangerous To Drink? Although heavy water isnt radioactive, its still not a great idea to drink a large volume of it because the deuterium from the water doesnt act quite the same way as protium (a normal hydrogen isotope) in biochemical reactions. You would not suffer harm from taking a sip of heavy water or drinking a glass of it, but if you only drank heavy water, youd replace enough protium with deuterium to suffer negative health effects. Its estimated you would need to replace 25-50% of the regular water in your body with heavy water to be harmed. In mammals, 25% replacement causes sterility. 50% replacement would kill you. Keep in mind, much of the water in your body comes from the food you eat, not just water you drink. Also, your body naturally contains small amounts of heavy water and every smaller amount of tritiated water. Primary Reference: Wolfram Alpha knowledgebase, 2011.

Commercial Law Master Case Study Example | Topics and Well Written Essays - 1000 words

Commercial Law Master - Case Study Example For the first dispute of withholding payments due to Gilfil plc, the company can proceed against Tryan in the England & Wales High Court (commercial) without approaching the respective county court since value of claim would exceed 25,000. See relevant case Dalkia Utilities Services Plc v Celtech International Ltd [2006]1 Civil cases at first instance are heard in the County Courts (for minor claims) or the High Court, which is divided into three divisions: Queen's Bench, Family and Chancery. Cases may be appealed to the Court of Appeal (Civil Division). Cases may be appealed from the County Court to the High Court2. For the third issue of Gilfil plc having found their suppliers Eliot Electrical contractors infringing their exclusive and patented design of Phoebus brand. in the name of Pharos, they may file a suit against them in the respective Patent County court. See case 3 Gilfil plc may also implead Barton and Tryan for having sold duplicated version of their Phoebus brand. For the issue of negligent delivery of goods by the carriers, Gilfil plc may file a suit against them in the county court or High court depending up on the value of the claim. In the event of claim exceeding 25000, they can be made a party in the case they are filing against Tryan. Dispute resolutions As for withholding of payment for bills for which goods have been satisfactorily supplied, clause 3(2) of the contract says that order shall be placed on a monthly basis for the entire duration of the contract. The buyer having failed to do so, the seller had every right to repudiate the contract for the reasons of breach. But the seller has not given 30 days notice of its intention to cancel the contract as provided in clause 11 (1) of the contract. It only says 'may" and not "shall" which means notice is not mandatory in the event of a breach. Clause 11(2) will not apply since it is attracted only if there has been no breach in which case notice is construed as mandatory by the words "shall". Clause 5(6) of the contract says that payment shall not prejudice the right of the buyer. In the first place there was a breach on the part of the buyer by failure to place orders because of which the seller later declines to supply for having up other contracts. The breach though may be due t o restructuring, the buyer can not invoke "force majeure" clause nor had they notified the seller about their intention not to place orders temporarily. Where as clause 5(6) payment of any bill does not affect buyer's right under the contract, they have no case to withhold payment of the bills duly supplied. Even if it happens to be the bill goods of which have been damaged in rain, the buyer has no right to do so due to insurance clause. And even otherwise, they failed to receive the goods when it arrived and carriers have done the best possible option available to them, though

Analysis of Irony and Coincidence in Suzhou River Essay

Analysis of Irony and Coincidence in Suzhou River - Essay Example Lou Ye departs drastically from other contemporaries of Beijing Film Academy, takes an abrupt swing from the downbeat realism that characterizes their works, and embarks on a mystical treatment of the theme. He employs irony and elements of coincidence in portraying the theme of love in a complex and obscure manner that makes the movie a mysterious enigma for the audience. The movie deals with the romance between Mardar and Moudan, as narrated by an unnamed videographer. Mardar, a motorcycle courier runs the errand of riding Moudan from her father’s residence to a relative’s place whenever the father wants to engage in his assignations. The girlish Moudan, young an adventurous, asks him to â€Å"drive like Schwarzenegger.† (Ye, Lou). The couple falls in love but tragedy strikes in their lives in the form of Mardar’s betrayal of her. Mardar is associated with the criminal underworld and is forced to kidnap Moudan on the instructions of the gang he belongs to, in order to extract money from her father. Moudan learns about Mardar’s deceit, and heartbroken, she jumps into Suzhou River and disappears. Mardar is arrested for complicity in the incident and sentenced to imprisonment. When he returns he meets Meimei, a look-alike of Moudan, who works as a night club performer, dressed up as a mermaid. Mardar believes she is M oudan, and wants to seduce her. The videographer who is obsessed with Moudan tries to drive Mardar out of town. Tragedy strikes again when the couple gets consumed the metaphorical river. The mystic play of love and obsession between Mardar and Moudan, and the videographer and Meimei, between Meimei and Mardar, further underline the complexity of love, makes it impossible for the viewer to exactly know whether Meimei is actually Moudan’s reincarnation or just Mardar’s illusion or whether Moudan’s story is real or just a fictitious one. Lou Ye uses irony to good effect in alluding to the complexity of

The Little Girl Eater Evaluative Phase Essay Example for Free

The Little Girl Eater Evaluative Phase Essay I was most pleased with my own unique style and how it influenced the group to make the drama piece feel as if the audience were more part of it even though my part was not originally a very significant one it became a vital encouraging role but not overpowering contribution to the non-naturalism was probably the most noticeable as I am highly enthusiastic about performing them as it can be ridiculously surreal and still captivate the audience seriously though without the lighting it would seem inappropriate and we were supposed to have to perform without lighting or sound. I thought my narration flowed at the correct pace which is unlike my usual self as normally I rush speaking long lines and mumble which is how I normally speak anyway but I have to concentrate to speak loudly and clearly because normally people can understand when I am just talking to them because I am not talking from distance and a lot of people and I am hopeless at consciously making the effort of speaking louder. Our group created a more complex story line than we set out at first to do as we felt we were up for something hard, which created a lot more challenging all round as the narrating would have to be more detailed and precise, also the acting needs to grip the audience so that they wont miss a scene otherwise catastrophe could occur and the audience might stop watching for a couple of minutes and the rest would of have been spoilt, we also used as much of the original text as we could so that the audience had something familiar a swell as completely astray to their conception of Mirandas future or past. We targeted to create an understanding of the important subject of facing death as it comes to you, we seemed to of have achieved this well through the argument between Miranda (Played by Megan) and the ghost of Paul Mason (played by Tim), In this scene i was happy with the build up of the ever raising voices and background music because of the way it was so convincing and that the audi ence were captivated throughout more then any other scene. Jake worked the Lighting box for us and he carried it out with exceedingly high standards specially as it was his first attempt ever at lighting in a lighting box. We did not use costume in the final performance, however though we did have some good ideas such as for Paul Mason we were going to have milky blue contact lenses and white robes for an eerie appearance because he is a spirit returning from the dead, for everyone else It think it would be appropriate to have a black base with maybe a few casual accessories like hats and belts but something different for Miranda that would show that she was the only one who could see the ghost, which would of have created an effective contrast. The other groups performances were all fantastic. It was very clear that everyone contributed metaphorically heavily into their performance. I cant remember the group but I can remember that there was a marvellous exploration of the topic of finding a long lost family and the emotions that come with them; quite often trauma, confusion and recklessness. In the group consisting of Kathryn Gray, Sophie Bridges, Yannick Mitchell and Nyiesha, they had very clear non-naturalistic scenes the most effective from my point of view was their Physical theatre clocks performed by Yannick and Kathryn. Sophie Bridges probably narrated the best out of the groups as she had a lot of lines and had to spontaneously improvise which she managed so well I only realised when it was mentioned by one of their group members. My favourite performance was that of The group consisting of: Ayla Cunningham, Stephanie Dunstan And Jake Nason. All of the ideas were original and Exciting They had very slick movement between scenes with their non-naturalism. Ayla took on a challenge of taking on a demanding, authoritative role which she pulled off convincingly even if she had made one or two mistakes in her lines she covered them up well by not hesitating the slightest when correcting herself Which would normally be easy to pick up on but it almost seemed as if it were planned before hand. Luke Bacon, Tabbatha Clarke and Alfie Butler performed an almost completely improvised performance as two of their group members were missing twice in a row. their performance was great fun to watch as they had not had time to polish and improve still managing a captivating atmosphere the lighting was also timed in an appropriate manner after some difficulties at the start with a loose connection to one of the wires in the lighting box. This Unit of The Little Girl Eater has affected my way of looking at others needs and how they are sometimes more important then mine even if they seem not to be and that I should be considerate to others welfare unless they take it for granted in which case I would leave them be as they do not deserve any help what so ever. I have also found that usually there is logic beneath everything even if it seems unjustifiable. I learnt that revenge should be dealt with careful precautions and that when dealing it to consider their state of mind at the time to the state of mind they are in now, also would they change what they had done if they could? would be a good question to ask yourself, also to remember how it made you feel and that you are just as bad as them if you do to them as they have done to you.

Nikolai Aleksandrovich Romanov: The Last Tsar of Russia Essay

:Nikolai Aleksandrovich Romanov, the last standing Tsar of Russia officially known as Tsar Nicholas II, autocrat of Russia. Nicholas II was born on 18th May, 1868 in Tsarskoe Selo, Russia. Nicholas II was the eldest son of Alexander III and his Empress Marie Romanova. Nicholas was eldest of six children. He had three younger brothers, Alexander, George, Michael and two younger sisters, Xenia and Olga. Nicholas II ruled from 1894 until his abdication on 15 March 1917, his reign saw imperial Russia go from being one of the foremost great powers of the world to an economic and military catastrophe. Tsar Nicholas II influenced and sought change in the historical events of Russo - Jap War, Bloody Sunday, October Manifesto, The First Russian Revolution, World War One and the abdication of the throne. Thus bringing about change in Russia and the autocratic system of ruling that lead to the downfall of the Romanov Dynasty. Nicholas firmly believed in the same traits as his father, Tsar Alexander III. After the sudden death of his father in 1894, Nicholas II was crowned Tsar of Russia, and left to rule without any knowledge and training of leadership skills. The state of Russia’s economy and military was in the fate of Nicholas II. As he was unprepared for the new and challenging role to govern the extensive Russian empire. Nicholas II complained to his brother-in-law stating that, ‘I am not prepared to be a Tsar. I never wanted to become one. I know nothing of the business of ruling’. Nicholas II was different compared to that of the past Tsars, Nicholas’ II early interests did not revolve around political matters. His father, although wanted him to be tough but his personality was the exact opposite. Soon after the death of his fath... ... factor within it self that contributed to the downfall of the Romanov dynasty. As a result the impact of World War One and tensions that arose in Russia, Tsar Nicholas II was forced to abdicated by the Duma. As the primary source, ‘At Last’ –Brisbane worker, 22nd March 1971, indicates that the majority of the people did not want a Tsar ruling Russia thus the need for the a revolution. The big hand, in the source represents the size of the people and the forcible removable of the Tsar as it burst through chair. By the second revolution the Romanov dynasty has ended due to the execution of the Romanov’s. The fall of the Russian Empire was a result of a complex web of factors. The ultra conservatism and political inexperience of Tsar Nicholas II greatly contributed to the fall, as did the huge socio-economic changes, modernisation, industrialisation of the period.

Cari’s Story Essay

A) How could an infection in Cari’s nasal passages and pharynx spread into her sinuses? Mucous membranes of the nose, paranasal sinuses, pharynx and middle ear are connected by ducts in the throat. B) What is a cough reflex? Describe the process that Cari’s respiratory system is using to clear her lungs by coughing? A cough reflex has both sensory (afferent) and motor (efferent) components. Pulmonary irritant receptors (cough receptors) in the epithelium of the respiratory tract are sensitive to both mechanical and chemical stimuli. Stimulation of the cough receptors by dust or other foreign particles produces a cough, which is necessary to remove the foreign material from the respiratory tract before it reaches the lungs. A long drawn and deep inhalation followed by a complete closure of the glottis, which results in a strong exhalation that suddenly punches the glottis open and sends a blast of air through the upper respiratory passages. C) Which structure found in the terminal bronchioles and alveoli normally would protect Cari’s lungs from infectious pathogens and particulate matter? Macrophages are present (wandering phagocytes) that remove dust particles and other debris from the alveolar space. D) How would the resistance of Cari’s airways be affected by excess mucus and fluid in her lungs? The lung capacity is decreased because the air space is already filled with mucus and fluids therefore she can’t take in enough oxygen. The extra mucus and fluids put extra pressure on the lungs. E) How would Cari’s lungs compliance (the effort required to expand the  lungs) be altered as her alveoli fill with fluid due to pneumonia? The fluid makes it harder to expand the lungs because the fluid makes the alveoli sticky and unable to open/expand. F) How would fluid in Cari’s lungs affect her total lung capacity? Her lung capacity would go down because the air space is already being taken up by fluid. G) How does the elevation of Cari’s respiratory rate alter her minute ventilation? The elevation of Cari’s respiratory rate should increase her minute ventilation. H) Normal blood oxygen saturation levels are greater than 94 percent; Cari’s blood oxygen saturation level was 90 percent at the time of her exam and an initial arterial blood gas analysis done when she was admitted to the hospital revealed her arterial Po2 was 54 mmHg. How do these clinical findings related to the internal respiration in Cari’s body? Cari’s oxygen saturation level was 90% and the Po2 of would show that her arteries are having too much oxygen. A normal resenting mmHg is 40% and exercises lower Po2 level. A normal resting oxygen level is 94%. I) Which of the symptoms Cari has described are due to lack of oxygen and reduced oxygen exchange at her tissues? Cari said she is â€Å"panting like a dog† is from the lack of oxygen and reduces her oxygen exchange. J) As Cari’s PCO2 rose how was oxygen carrying capacity of hemoglobin affected? As Cari’s Pco2 rose, how was the oxygen-carrying capacity of hemoglobin affected? The oxygen carrying of hemoglobin volume with the rise of Pco2 will decrease since the Co2 will take O2’s.? Cari’s pH and Pco2 will decrease and her rate of breathing will also be decreasing. K) How would you have expected Cari’s decreased PCO2 and alkaline blood PH to have affected her breathing? Cari’s pH and Pco2 will decrease and her rate of breathing will also be decreasing. L) How would administration of oxygen enhance Cari’s central drive to breathe? The fluid in her lungs makes it  hard to expand because the fluid makes the alveoli sticky and it can’t expand and open. Cari will breathe better when oxygen was administered to her. M) Which anatomical structures in Cari’s respiratory system were initially involved? The structures involved are the trachea, nasal, pharynx, and larynx, and the lungs. N) Why was Cari plagued with a chronic smokers cough? Cari is plagued with a chronic smoker‘s cough because she has a 20 year history of smoking. O) Which damaging effects of tobacco smoke led to Cari’s impaired respiratory defenses mechanisms? There are damages to the epithelial with those damages comes the body’s repair process. P) How did pneumonia affect Cari’s lung function? Pneumonia is an infection of the lungs that can be caused by nearly any class of organism known to cause human infections, including bacteria, viruses, fungi, and parasites. It results in an inflammatory response within the small air spaces of the lung (alveoli).

Life in Mumbai Essay

Life in Mumbai may just be like the life in some other city, or your city from outside. It’s just the same different people living well almost together, struggling to find their way, striving to make life better. They do have the differences, negatives and ways. But living in this city makes you realise how not so similar it is to every place in this world. How so many people from different cultures, states and countries can call this one city their home? On the world map Mumbai is nothing more than a small dot on the eastern side. It’s said to be even smaller than that, that it’s made of combined seven islands. And probably that’s where every resident gets one quality, unity, which may not seem significant, but its buried deep inside and nothing can reach there. Be it travelling in the same crowded local trains, sharing a flat with some strangers due to tight budgets or standing up together during terrorist attacks, people embrace this city and its residents. For every person the day starts early, anywhere between 5:30am to 7:00am. They get ready or help others to get ready to leave for work, school, etc. students face immense pressure of studies and competition while professionals to build and enhance their career. Travelling is more than time consuming be it the traffic of vehicles on roads or people in local modes of transport. After a day’s struggle, for professional doing the work of one and a half man, the cities night atmosphere is what it is popular for. If time permits, everyone rushes to malls, beaches, seashores, theatres, restaurants and clubs. Life here is not very social for a common man due to work pressure but at this time it’s all about them, their fun and being with the people they like. In this city sleep is the first major sacrifice a person gives to achieve their dreams. The cities essence lies in it the way lacks of people travel by local trains and during their journey make friends irrespective of the differences. About people hanging from the train gates to save that one minute and not be late. Here life is about how people mix the high end branded clothes with high street fashion. It’s about the long queues at bus stops, an untold but embraced rule. It’s about seeing slums around posh locations even airport. It’s about gathering on public places just enjoying at night in cool sea breeze. It’s about gathering g together for cricket matches even on screens at your workplace. It’s about eating at roadside stalls with as much love for the food as that of a hotel. It’s about walking on the street with confidence that no one is judging you. It’s about the beautiful scene you see outside you window if you live on higher floors. It’s about the assurance that no matter what the time you will definitely get an auto at least. It’s about the undeserted roads even at 3:00am. It’s the celebration on roads when the national cricket team wins a match or a festival. It’s about the dabbawalas and the tiffins they get for so many working people. It’s about the madness for ganesh chatudashi. About long traffic jams and the six inch gap between cars. It’s about the beauty of streetlights. About the local markets and the bargaining t here. about marine drive, chowpatty, juhu beach, bandstand , late night movie shows, college fests, linking road, colaba causeway, fashion street, crawford market , malls and the sales there and so many other things. Mumbai is the city of dreams; life in this city is not just about work. Life here is about following your dreams. Thousands of people come every month in search for their future their dreams. There’s a reason why it is called the commercial capital of India or the city is just so popular. And for ti there needs to be an amazing life in there. There’s a reason why so many people come here, live here and almost none ever go back. And the same reason is why all do call themselves mumbaikars and the city aamchi Mumbai. And i guess the reason is â€Å"life in Mumbai’.

Anton Chekhov essays

Anton Chekhov essays Anton Chekhov has a unique writing style. He goes to the extreme to prove a point, in this story capital punishment. In true life, I doubt that a person who would stay imprisoned for fifteen years voluntarily. Also, a bet like this one would have been considered as not authentic, because these gentlemen were having a heated discussion where violence could have possibly taken place. Also both men were young and hot tempered, they made their decisions irrationally without much thought of the consequences this bet does. The banker underestimates his fortune, and is too proud to rethink his offer. The lawyer is also a senseless young man who is a zealot and does not value life as much as his cause. Another style Chekhovs writings have is the intense physiological transformations each character was going through. One moment, which was very apparent, was the banker thinking of the ways of killing the lawyer. He debates in his mind whether to kill him. Slowly he agrees to kill the lawyer and premeditates the murder. The banker believes that the murder would be blamed on the watch and that the lawyer had become so weak that he could easily killed him without struggle. Chekhov was able to weave the thoughts of a character into something dark and evil. He discovers the human personality at its worst. As in the story the lawyer had many physical and mental changes that he would never recover from. He was a skeleton with the skin drawn tight over his bones . . . He has suffered mental anguish from not having any human contract. Anton Chekhovs believes in capital punishment. It is all worthless, fleeting, illusory, and deceptive, like a mirage. You may be proud, wise, and fine, but death will wipe you off the face of the earth as though you were no more than mice burrowing under the floor . . . The lawyer has turned into a hopeful person into a pessimistic person, having no more pleasu...

What to Expect in an Online Class

What to Expect in an Online Class Evolving web technology has made it possible to take a class or even earn a degree from a major university without ever sitting in a classroom. Some students take online courses as part of traditional degree programs. For example, I teach several of my undergraduate courses as both traditional on-ground classes and online classes. Online classes hold some similarities with traditional on-ground courses, but there are also many differences. Depending upon the school, program, and instructor you choose, your online class may entail synchronous asynchronous elements. Synchronous elements require that all students log in at the same time. An instructor might provide a live lecture using a web cam or might hold a chat session for the entire class, for example. Asynchronous elements do not require that you log in at the same time as other students or your instructor. You might be asked to post to bulletin boards, submit essays and other assignments, or participate with other class members on a group assignment. Communication with the Instructor occurs through: E-mailBulletin boardsChat roomsInstant messageVideo conference (like Skype)Telephone (sometimes) Lectures are taught through: Web conferencesTyped lecturesTeleconferencesBulletin boardsText chatStreaming audioRecorded lectures Course participation and assignments include: Discussion board postsEssay assignmentsConstructing web pagesCreating blogsCollaborating on wiki pagesTests (conducted online) What you need: Computer capable of streaming video and multitaskingPrinterHigh speed internet (no dial up!)Basic computer skills: Internet surf, downloading media, search, emailSelf-discipline and motivationRegular blocks of time Most online universities offer demonstrations for online courses on their web sites, which allows you to preview the virtual learning experience beforehand. An orientation class may be required by some schools, in which you will meet the instructors, staff, and other students. You will also learn about the technology used, available tools that are needed to get started, and resources available to online students, such as library facilities. Many online degree programs have residencies that require that students come to campus for one or more days every year.

Planning an Effective Strategic Event Essay Example | Topics and Well Written Essays - 2500 words

Planning an Effective Strategic Event - Essay Example It will enlist the participation of thousands to educate as well as motivate to engage in tree-planting. Celebrities will also be involved in the process and will round the reforestation area where the participants will plant trees. Aside from the incomes from participants, the event will also raise funds for the sustenance of the planted seedlings to ensure survival, as well as fund other environment campaigns to follow so that ticket sales will be maximised even for those who will not be able to attend. It will apply the AIDA theory to develop and market the event. Introduction Increasingly, organisations need to find creative ways to build their business or cause, enhance stakeholder and customer relationships, and get their key messages across in order to drive growth and success. Events of all kinds nowadays are considered important and influential components in an organisation’s strategy, to help it meet key objectives. An organisation will examine its image, ethos and i nternal/external environments in order to use events effectively, and so must ensure it develops an effective policy and planning framework within which events will be developed and operated to achieve stated and specific strategic objectives. Charity Organisation in the United Kingdom The Tree Council is the umbrella body for UK organisations that conduct tree-planting activities. It was established in 1974 to sustain the National Tree Planting Year in 1973. It organises the National Tree Week which is part of the winter planting festival. Some of their campaigns include the Tree Care Campaign, Walk in the Woods, and Seed Gathering Season. It was registered as a charity by 1978. It holds events across the UK annually with the objective to maximise involvement in planting, caring, and enjoying trees and woods. It has 8,000 Tree Wardens across the UK organising volunteerism, community activities, fund raising, advise, and research on trees. Their campaigns include the Tree Care Campa ign that ensures survival of young trees as well as Hedge Tree campaign that promotes the Biodiversity Action Plan of the UK government (The Tree Council, 2011). The Event: The event is a tree-planting reality, live show in an area identified for reforestation. It will involve celebrities and high-profile government officials to conduct tree-planting demonstration prior to mass participation of which various tree-seedling types will be ready for every participant to plant. A performance by the guest celebrities will cap the event (Brown and Isaacs, 2005). Event Design and Details: Seedling trees and planting tools and equipment will be purchased as package to participating department stores, shops, and other retailers in the form of a purchased ticket. All the materials will become available at the designated reforestation area on the day of the tree-planting event. The event will teach all participants /ticket buyers how to plant seedling trees properly in order for them to engage in the activity in their personal time at their personal space. It will also teach them the importance of trees and how they can actively contribute to the improvement of the current state of the earth’s natural environment. The event will involve celebrities and high-profile personalities as demonstrators (Ducate et al, 2001). Prior to the event, a team of tree-planting

The Great Gatsby Essay Example | Topics and Well Written Essays - 1500 words - 2

The Great Gatsby - Essay Example The novel provides an exploration of Gatsby’s journey in achieving wealth, success and love with passionate optimism while ironically submitting into moral corruption and questionable lifestyle in the process. This paper aims to analyze how the conflict between Gatsby’s representation of an average American’s hopes, dreams and aspirations with his personal, professional and social life conditions affect his capacity to accomplish his ambitions. Wealthy New Yorker James Gatsby is the central character of the novel. Born as James Gatz, he longed to escape from the impoverished life that he was born into from rural South Dakota and possess wealth and sophistication. While studying in college, he worked as a janitor to support his finances but abruptly quitted because of the difficulty of the job. The one thing that inspired and deeply motivated Gatsby to achieve his goals is his love for Daisy Buchanan, a young girl born from luxury and grace that he met before leaving for the World War I as an enlisted officer in 1917. He firmly believed that he can convince her that he was good for her if he has already established his fortune and become a notable name in society. Daisy promised to wait for him though she married football player Tom Buchanan just after two years and settled in the old rich community of East Egg in New York. Heartbroken, Gatsby finished his studies in Oxford and concentrated on getting Daisy back by particip ating in organized crimes such as stealing bond securities and distributing illegal alcohol. His changing of his name symbolizes his reinvention as he improved his social and economic status. After acquiring millions of dollars, Gatsby bought a mansion in West Egg and threw weekly lavish parties in order to lure Daisy in joining such. Expectedly, Gatsby and Daisy’s paths crossed in the wealthy society of New York. Facing the moment that he prepared for several years, Gatsby showed his wealth and