CRM Essay Example | Topics and Well Written Essays - 250 words - 1

CRM - Essay Example Additionally, the article has provided 8 reasons as to why managements should embark on CRM systems. In essence, the reasons for investing in a CRM system are centered on improving a company’s operations and customer experience (Inside CRM 1). The reasons are; CRM aids in establishing a connection between the company and customers in social media, creating personalized marketing by researching on a customer’s social media activity, â€Å"crowd-source†; get ideas and timely feedback from customers. CRM mobile apps provide managers with the customer and product information that is up to date (Inside CRM 1). Other reasons listed, in the article for companies, to invest in CRM systems are; meet customer expectations by availing real time customer support in blogs, chat-windows and feeds, integrate CRM system with the critical business applications. Companies also stand to benefit from a new CRM system that is user friendly compared to the earlier issued systems. Moreover, CRM system improves a company’s operations by targeting a market and cross-selling and up-selling to current customers. Ultimately, decision-making process is enhanced since the management has in hand timely data pertaining to customers and their product preferences and experiences (Inside CRM