Kudler Fine Foods Strategic Planning - 1729 Words

Kudler Fine Foods: Strategic Planning Kudler Fine Foods (Kudler), a gourmet shop, has recently decided to add organic produce to its product line up and implement a catering service. Actuating this business venture will affect Kudler s suppliers, employees, and consumers. The focus of this paper is to explore how changes in technology have created business opportunities for Kudler, identify the strategy that Kudler should pursue, explore some of the tactics the organization should implement to realize the strategy, and review the role of management. Technological Advances and Business Opportunities Any organization that is looking to be successful in this highly competive business world must seize the opportunities created by†¦show more content†¦Using Internet tools, a company can implement specific search strategies to gather competitive intelligence easily, quickly, and relatively inexpensively. The internet provides new opportunities for Kudler to strengthen its strategic positioning In order to achieve a sustainable competitive advantage and Set them apart from the pack. Turban provides the following intelligence search strategies through use of the internet: †¢ Visiting competitors websites can reveal information about new products or projects, potential alliances, trends in budgeting, advertising strategies used, financial strength, and more †¢ Analyze related newsgroups †¢ Examine publicly available financial documents of competitors. †¢ Do market research at your own Web site. †¢ Use an information delivery service to gather news on competitors. (Turban, 2003). Obtaining this competitive intelligence indicates that Kudler should continue to serve healthy, fresh products, and implement new packaging techniques to enhance portability. Kudler’s organizational culture must be willing to accommodate changing gourmet trends such as introducing gourmet pet food as a store product. Kudler Fine Foods can position itself by leveraging its strengths. How Kudler can gain a completive advantage is by the differentiation of its products, being the lowest cost producer in the industry, or focuses on a very narrow market. These genericShow MoreRelatedKudler Fine Foods: Analysis of the Market Structures and Strategic Planning1079 Words   |  4 PagesAbstract This paper presents an analysis of the market structures, strategic planning, market environment, and internal environment of Kudler Fine Food in order to suggest the best market structure which can be helpful for its long-term profitability and recommend strategies which can make it more competitive and successful among its industry rivals. 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Strategic planning is increasingly difficult in an oligopoly market due to the constant need to consider other companies reactions in the decision making process. A company that entered into a market in June of 2008 is Kudler Fine Foods. Kudler Fine Foods is a company that titles themselves as a local upscale specialty food store. Kudler has three locations within the San Diego metropolitan area. Kudler Fine Foods offer a bakery and pastry department, freshRead MoreKudler Fine Foods1298 Words   |  6 PagesMarketing Kudler Fine Foods Angela Bush MKT/421 February 19, 2012 Judith C. Allen Marketing Kudler Fine Foods Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expand